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AI Central
A knowledge hub for marketers who want to understand how to leverage generative AI for improved campaign performance and operational efficiencies. Hosted by award-winning marketing communications leader, Jennifer Jones-Mitchell, AI Central will feature guests like AI ethicists, branding, marketing and advertising leaders, search marketing experts and more.
Podcasting since 2023 • 15 episodes
AI Central
Latest Episodes
AI’s Impact on #Education + #AI Emotions And A/B Testing
In this episode, Dr. David Mitchell shares insights on AI's impact on #education, including #in-classroom and #administration. He shares reviews on some AI tools designed for #educators and some real-world use cases.Here is a list of th...
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Season 2
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Episode 7
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29:12
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#AI Agent Shoppers + Google Ads: The New Era of Search #Marketing
In this episode, Jennifer Jones-Mitchell and Dr. David Mitchell discuss how AI is changing Search. From AI Agents conducting searches on behalf of humans to Google's Paid Ads within AI Overviews, we discuss the impact this has on br...
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Season 2
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Episode 6
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24:48
#AI's Role in #SEO: How to Align Your Content with #AIAgents in Search
In this episode, Jennifer Jones-Mitchell sits down with SEO expert Winston Burton to discuss how AI is transforming SEO. We review how to generate content that AI models seek to ensure your brand appears in AI searches. We also talk abo...
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Season 2
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Episode 5
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39:10
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The 6 Biggest AI Marketing Trends for 2025!
In this episode, Jennifer Jones-Mitchell shares her predictions for the six most impactful AI Marketing trends for the new year, including:1. Critical mass adoption of digital twins and AI avatars2. Brand collaborations around custo...
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Season 2
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Episode 4
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10:55
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ChatGPT's Evolution and The Do's & Don'ts of Chatbots
In this episode, we discuss the evolution of ChatGPT since it's launch two years ago - from the first basic prompts to the development and training of custom GPTs. We also discuss the best practices around training your brand's chatbot ...
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Season 2
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Episode 3
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32:32
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